Web policy library

We can help you define standards across all aspects of your company's online policies, and help ensure that you comply with the recommendations of PAS 124.

The key policies that organisations need to have in place in order to maximise the effectiveness of their web estate, include:

Website corporate governance policy »

A corporate governance policy provides the framework for delivering a professional web presence, which meets the needs of its various stakeholders at both a country and a global level.

Search engine optimisation (SEO) policy »

It is important to ensure that website owners are following best practice SEO procedures when building their web pages. An SEO policy will help optimise a website's "natural" or organic rankings in search engines, and enhance the discoverability of the organisation's content.

Domain name policy »

A corporate web presence typically encompasses a growing number of websites. A clear policy is therefore needed to ensure a systematic approach to domain names. 

Copywriting guidelines »

The web is a channel with unique dynamics, and communicating effectively on the web requires specific skills and techniques. 

Accessibility standards »

Ensuring that a website is accessible to disabled users is a legal requirement in many countries.

Usability guidelines »

Usability guidelines are concerned with ensuring that users can accomplish their goals on a website quickly and efficiently.

Legal policies »

Although many legal policies are specific to a website's jurisdiction, there are specific standards that apply globally.

Website brand guidelines »

Web content guidelines are important to maintain the presentation of your brand online.

Website creation policy »

Uncontrolled website creation within an organisation leads to wasted resource. It is vital for an organisation to provide clear guidance on this subject.

Co-branding policy »

A co-branding policy document provides guidance for the production of co-branded websites.