Website domain name policy

A corporate web presence typically encompasses a growing number of websites. A clear policy is therefore needed to ensure a systematic approach to domain names.  This delivers many benefits, including:

• Enhanced URL memorability (for users typing domains directly into the browser address bar)
• Improved navigational consistency
• Improved search engine ranking (as part of an SEO strategy)
• Facilitates the capture and analysis of website metrics
• Time savings in selecting new domain names

In this policy