Global website governance report | Magus ActiveStandards

Smart strategies for straitened times

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The report is packed with fascinating insights from Deloitte and the Central Office of Information, including expert advice on how to optimise website governance and demonstrate ROI during this challenging economic period.

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What you'll learn:

In the current economic downturn, it's never been more important to maximise the return on your online spend. Managers are under pressure to "do more with less"; to optimise website performance and demonstrate ROI to senior management.

This event provided a valuable opportunity to learn smart strategies for global website governance from organisations facing a common challenge: how to manage a complex, multi-editor web estate.

Report contents:

Deloitte: David Green, Global eMarketing Director, describes how to use metrics to build a business case: demonstrate clear ROI, validate budgets, and secure executive leadership support for web programmes and online investment
Central Office of Information: David Pullinger, Head of Digital Policy, shares his experience in multi-site governance and in setting the strategy and standards for the government's web estate
Magus: Simon Lande, CEO, provides an introduction to the Semantic Web, and shows how managers can benefit from this leading-edge technology to optimise content, reduce risk and streamline website governance