Industry speakers

• Adrian Dale [Forum Moderator]
  Senior Advisor, TFPL Ltd
  Vice Chairman, Online Information 2006
  
• Tim Godbehere
  Communications Director, Unilever
• Marcel Knobil
  Chairperson, Creative & Commercial
  Founder: Superbrands, Cool BrandLeaders and Best Ads Never Seen BrandGuru
• Nicola Thompson
  Director of Interface, Magus

Abstract

Online, it's all too easy to stray off brand. Web and brand standards are notoriously difficult to enforce, and the detailed systems of checks and balances of traditional off-line media just aren't practical in the dynamic environment of the web. Even with a good content management system and clear style guides, site quality and the subtleties of great branding can so easily be lost.

Faults may be small individually, but the cumulative erosion of standards and guidelines will seriously damage your brand and your user experience. It's death by a thousand cuts - undermining the quality of your global web presence and reducing the impact of your brand.

This forum is an opportunity to learn more about the challenges of managing online standards consistency, and the benefits of protecting your brand investment across your global websites.

• Sessions from industry experts will explore the scale and impact of the problem you may be facing, and will illustrate the leading edge thinking in the field.
• You'll have the opportunity to talk through the new approaches with fellow practitioners facing the same challenges.
• And a case study from Unilever, one of the world's leading multinational brands, will bring these challenges to life.

Any manager with a key responsibility for a large online presence will certainly benefit from this stimulating session. 

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