Global website governance:

8.30

Welcome
Tea, coffee & Danish

9.00

Introduction
Simon Lande, CEO, Magus

9.10

The Financial Times Bowen Craggs & Co Index of corporate website effectiveness: the characteristics of an effective corporate web presence
David Bowen, Bowen Craggs & Co.

Web sites are expensive, and return on investment is hard to pin down. What is needed is a way of judging whether a web estate is as good as it can be, both in absolute terms and relative to its peer group. The Financial Times Bowen Craggs Index aims to assess how well a site does the complex tasks it is required to perform.

David will discuss:

• What the index judges and how the ranking works
• What makes a top-class corporate web presence
• How to use the tables to improve your website

Followed by Q&A

9.50

Website Governance in a loosely-federated organisation – Delivering an effective, standards compliant, global web presence within a devolved publishing framework.
Gerard Walsh, Schroders

Schroders is a global asset management company with £113 billion (EUR 133 billion / $187 billion) under management.

Schroders has a web presence that reflects the global nature of its asset management operations with country based websites, managed at a local level, designed to meet the needs of clients and stakeholders.

Gerard Walsh will discuss:

• The structure of Schroders, its web presence and publishing models
• The use of analytics to identify key websites
• Defining, implementing and managing website standards across a global network of website editors, with automated website quality monitoring
• The key challenges encountered and how they have been overcome

Followed by Q&A

10.30

Concluding comments and discussion
Simon Lande, CEO, Magus

10.45am

Close
Tea, coffee & biscuits