Global website governance:

8.30

Welcome
Tea, coffee & danish

9.00

Introduction
Simon Lande, CEO, Magus

9.10

Prove it!  Using metrics to demonstrate success to top management
David Green, Global eMarketing Director, Deloitte

In the current economic climate, competition for budget is intense and managers are under increasing pressure to demonstrate the return on every penny invested in the web.

Metrics are the building blocks for your business case.

David will discuss:  

• The art of data mining - how to derive actionable information from your metrics, optimise performance, and deliver a consistent global web presence
• How to use your metrics to validate your budget, and get buy-in from top management
• Key governance challenges

Followed by Q&A

9.50

Getting a grip on the government's web estate
David Pullinger, Head of Digital Policy, Central Office of Information

The UK government has one of the largest pieces of web estate on the net.  But beneath the government umbrella, the content is distributed across hundreds of sites, with hundreds of thousands of pages, created and maintained by multiple agencies.

It is COI's task to ensure that all these sites meet the same high standards for quality, performance and equal access, and that they talk with the same clear voice.

David will discuss:

• Setting standards for a distributed web presence
• Ensuring each website achieves its unique "proposition" within a common standards framework
• Key governance challenges

Followed by Q&A

10.30

Break

10.40

Introducing the Semantic Web – now you can manage the “aboutness” of your web presence
Simon Lande, CEO, Magus

What is your web presence actually about?

Leading-edge semantic technology has the power to lay bare the labyrinth of a multi-site web presence at the click of a mouse. For the first time managers can have topic-level visibility across even the darkest corners of their web presence, providing unprecedented levels of insight and control.

Simon will demonstrate the latest semantic technology in action, and show how managers can benefit from the new analytics to optimise content, reduce risk and streamline governance.

Simon will discuss:

• What is the Semantic Web?
• How does it work?
• What can it do for me?

Followed by Q&A

11.15

Close
Tea, coffee & biscuits