Global website governance:

Industry speakers

• Chris Villinger
  Global Director Online, Countries and Planning
  B2B Online Team, Global Marketing & Communications
  Royal Philips International
• Nicola Thompson
  Head of Standards Services, Magus

The agenda

Effective website governance and standards management yields tangible results: it builds brand, cuts costs, optimises web operations, and maximises website effectiveness.

Yet, most companies struggle to retain order online, and the penalties for poor management are high: damage to brand and reputation, loss of revenue, operating inefficiencies and risk of litigation.

This session will provide valuable insights into the latest strategies, tools and techniques for managing website governance, and online standards. Sessions include:

• A case study from Philips on the challenges of managing a multinational web presence
• The “Anatomy of website governance” – an overview from Magus of a holistic approach to good web governance

Demonstrations of Magus ActiveStandards will be available, illustrating the power of automated standards monitoring to deliver optimum levels of compliance.

View full agenda »

Who should attend?

Any manager with responsibility for a large website or a multi-site web estate will certainly benefit from this stimulating session:

• Web managers
• Brand managers
• Marketing managers
• Corporate communications directors
• Web development directors

Companies that attended our last event, included:

AMEC Anglo American Arup Group AstraZeneca Aviva AXA BAA BAE Systems Bank of England British Standards Institution Business Link Canon Europe City & Guilds Cobham DFID EMC Consulting F&C Asset Management Fortune Cookie Freshfields Bruckhaus Deringer G4S Grosvenor Haringey Council Houses Of Parliament InterContinental Hotels Group

J. Boye Ltd Kroll Associates Linklaters Lloyd's of London Marsh National Audit Office National Grid National Rail Enquiries Radley Yeldar Rio Tinto Rolls-Royce Royal Bank of Scotland Group Royal Dutch Shell Royal Society Of Chemistry Schroders SDL Tridion Serco South East England Development Agency Specialist Schools and Academies Trust Standard & Poors Unilever Voluntary Services Organisation WSP Group