Global website governance:

8.30

Welcome
Tea, coffee & Danish

9.00

Introduction
Simon Lande, CEO, Magus

9.10

Managing standards across a multinational web presence
Chris Villinger, Global Director Online, Countries and Planning
B2B Online Team, Global Marketing & Communications
Royal Philips International

Royal Philips International of the Netherlands is a world leader in healthcare, lifestyle and lighting, operating in more than 150 countries and territories, and employing over 120,000 people.

The Philips global web presence comprises some 55 country websites totalling over 250,000 pages. These sites are expected to comply with the company's central web guidelines, as well as other best practice standards in areas such as usability and accessibility compliance.

Chris will share the challenges he has encountered and insights gained managing web standards on a global scale including:

• Global standards versus local flexibility
• Measuring website effectiveness and customer satisfaction with Net Promoter Scoring (NPS)
• Managing governance, quality and compliance using Magus ActiveStandards

Followed by Q&A

9.50

The anatomy of website governance
Nicola Thompson, Magus

Good web governance is the key to an effective web presence, that achieves your strategic goals. However, many companies struggle to put their strategies and policies into practice.

Nicola will present a holistic model of website governance covering:

• Clarifying roles and establishing accountability
• Defining policies and procedures, to save money and manage risk
• Measuring the success of your strategic plans and KPIs

A preview of the upcoming Spring release of Magus ActiveStandards will also be provided

Followed by Q&A

10.30

Concluding comments and discussion
Simon Lande, CEO, Magus

10.45am

Close
Tea, coffee & networking