Industry speakers

• Ron Rogowski - Keynote speaker
  Principal Analyst, Forrester Research
  
• Dana Poole
  Online Policy & Standards Analyst, Shell
• Simon Lande
  CEO, Magus

Abstract

Effective standards management yields tangible results: it builds brand, cuts costs, and optimises web operations. Yet, most companies struggle to retain order online, and the penalties for poor management are high: damage to brand and reputation, loss of revenue, operating inefficiencies and risk of litigation.

This session will help you optimise your company's web management program, with valuable insights into the latest strategies, tools and techniques for managing online standards. 

Magus is delighted to have as our keynote speaker: Ron Rogowski, Principal Analyst at Forrester Research, one of the world's leading independent experts on web standards. 

Ron is based in Boston, MA (USA), so this is a rare opportunity to hear this leading-edge thinker. 

Ron will discuss:

• How major corporations in Europe and the US are currently managing their web standards.
• The most common flaws in standards management.
• The Forrester four-step process to help firms: define, create, deploy and enforce standards.

You'll also have the opportunity to talk through the issues with fellow practitioners facing the same challenges, plus:

• A case study from Shell, one of the world's largest energy and petrochemical companies, will reveal the challenges encountered and insights gained, managing web standards on a global scale.
• Demonstrations of Magus ActiveStandards will be available, illustrating the power of automated standards monitoring to deliver optimum levels of compliance.

Who should attend?

Any manager with a key responsibility for a large, or high-visibility, online presence will certainly benefit from this stimulating session:

• Web managers
• Brand managers
• Marketing managers
• Corporate communications directors
• Web development directors

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