8.00

Welcome
Tea, coffee & danish

8.30

Introduction
Simon Lande, CEO, Magus

8.40

Four steps to effective global web standards
Ron Rogowski, Principal Analyst, Forrester Research

Effective global website standards can cut costs and strengthen brands, yet most global organisations' site standards are met with disdain or outright resistance. More than 75% of respondents to a recent Forrester survey receive complaints from local offices because their global web standards are too rigid, poorly communicated, and lack local relevance.

To create effective global sites that maximise efficiency and support their brands, firms should follow four steps to: define, create, deploy and enforce their standards.

Ron Rogowski discusses:

• How major corporations in Europe and the US are currently managing their web standards.
• The most common flaws in standards management.
• The Forrester four-step process to help firms: define, create, deploy and enforce standards.

Followed by Q&A

9.40

Shell case study: Managing global standards across the OneShell framework
Dana Poole, Online Policy & Standards Analyst, Shell

Shell is one of the world's largest energy and petrochemical companies, operating in more than 140 countries and territories, and employing over 109,000 people.

Shell's global web presence comprises over 200 websites, and those within the OneShell framework are expected to comply with the company's central web guidelines, as well as other best practice standards in areas such as usability and accessibility compliance.

Dana Poole, Online Policy & Standards Analyst at Shell, shares the challenges she encountered and insights gained managing web standards on a global scale:

• Defining and maintaining standards for the Shell global web presence. The 3 pillars: Usability, Brand and Accessibility.
• Measuring compliance: tools and techniques.
• Challenges (knowing when to let go).
• From policing to empowering - Shell's new approach to managing compliance using the Magus ActiveStandards, automated web standards compliance solution.

Followed by Q&A

10.15

Harnessing technology for total online standards compliance
Simon Lande, CEO, Magus

The biggest challenge that web managers face is ensuring that the standards they have so carefully defined and documented are actually being implemented online.

Web standards guidelines are routinely ignored, misinterpreted or forgotten in the high-volume publishing environment of the web. And, with no mechanism to automatically spot and report errors, levels of compliance are quickly eroded.

Simon Lande, demonstrates how it is possible to achieve total online compliance through using the Magus ActiveStandards automated standards monitoring solution, to:

• Streamline the web management process.
• Retain optimum levels of compliance throughout the lifespan of a site.
• Deliver the highest possible ROI on brand and web investments.

Followed by Q&A

10.45

Close
Tea, coffee & biscuits