Website audits and evaluation

When key strategic decisions need to be taken about your web communications, you need all the facts about your current status.

Key drivers for a website evaluation include:

• Embarking on a major web project, such as a relaunch, a move to a new CMS, or a change in governance or model of publication
• Requirement to demonstrate issues in order get senior buy-in or sponsorship for a programme of development

Common challenges and requirements:

• Create an inventory of website content, including downloads, dynamic media and external links
• Audit and identify compliance issues, including accessibility, usability, legal, SEO, brand and visual standards
• Benchmark performance of websites or website sections in terms of your KPIs

ActiveStandards will help you:

• Get a complete overview of your current status
• Measure overall web conformance with your brand standards
• Demonstrate your websites’ performance against best practice in key areas such as accessibility, search engine optimisation and usability
• Identify and target key areas for improvement
• Benchmark the websites in your group against each other, highlighting more and less successful approaches
• Get a full picture of your website assets, file type and volume

When launching a new set of website templates you will need to provide your editors with practical documentation on how to use them. This is also a good time to review your standards on issues like accessibility, SEO, and copywriting, to support your editor training programme and provide a shared understanding of best practice.

Our website standards experts can help you define and document your web standards and policies.