Maximising return on your SEO strategy

Search engine optimisation, often referred to as SEO, is the practice of optimising web pages to improve their ranking within natural or organic search engine results.

Natural search traffic is a key source of visitors to most websites. Attracting targeted visitors to your website will increase your visitor to customer conversion rate, and add significant value to your web operations. However, optimising your pages to maximise this resource can be a significant undertaking.

ActiveStandards includes a library of SEO best practice checkpoints out of the box, but can also track your own specific requirements.

Common challenges and requirements:

• Existing websites need to be audited, and selected content migrated into new templates
• New content needs to be created, and shared global content may also be incorporated
• Editors require training and guidance in the use of the new templates
• Newly created sites need to be centrally reviewed and signed off before being published into the live environment
  

ActiveStandards will help you:

• Track effective use of SEO keywords on landing pages
• Ensure metadata is used according to your standards
• Check that key elements such as page titles, links and URLs are optimised
• Check that all pages are using semantic formatting, helping search bots easily pick out key information
• Get key SEO information for any page, including heading content, metadata, and links from external websites
• Check tracker scripts are correctly applied

 

It is important to educate your editors in the principles and benefits of creating and maintaining search engine-friendly content.

Our website standards experts can produce a Search engine optimisation (SEO) policy for your organisation, that is easy to use and actionable.