Harmonising a multi-platform web presence

If your web presence is made up of a wide range of platforms and content management systems in far flung locations, you have a significant governance challenge. Without the benefit of a central CMS to control templates and stylesheets, your brand and your reputation can be at risk.

• How do you ensure best practice in areas such as Accessibility, SEO and usability are maintained?
• How do you ensure all sites meet legal requirements?
• How do you ensure key aspects of your brand are presented consistently and accurately?
• How do you communicate and engage with a distributed team of editors?

Even if your have a multi-branded web presence, or a flexible approach to consistency, you will still want to ensure that key aspects of your brand are deployed consistently, best practice is followed and all sites meet regulatory standards.

Common challenges and requirements:

• Lack of central visibility and control
• No central platform for managing website assets and policies. You may not even be able to supply global template assets, but have to rely on individual agencies following template style instructions.
• No buy-in for corporate standards. Local site owners are resistant to directives from above.
• Poor channels of communication with local editors

ActiveStandards will help you:

• Actively deploy your website governance strategy by providing a single, unified platform to manage your policies, support your local editors and track KPIs
• Enables you to quickly identify where a remote agency has failed to follow key standards
• Contributes to your editor training programme, providing expertise and guidance on best practice, and exactly where they are failing to present the brand correctly
• Gives you a complete overview of your web presence, without needing access to the various publication platforms
• Provides you with unambiguous metrics to support strategic development
• Allows you to apply variant standards only to the relevant websites
• Get editor buy-in for the corporate standards

 

Ensure that your global team share an understanding of your standards and best practice expectations. Your web standards and policies should form a core part of your training and your quality and compliance programme.

Our website standards experts can help you define and document your web standards and policies.