Moving to a devolved publishing model
In recent years, there has been a trend for organisations to move from a centralised to a devolved model of website publication.
Devolved publication has several benefits:
- Reduced publication lead times and fresher web content, as a wider pool of content experts can now publish directly to the site
- Higher levels of engagement as stakeholders are given direct access to the web channel
- Greater efficiency and use of skills. As your web team no longer have to spend their days uploading content, they are free to concentrate on higher value, more strategic activities.
All these issues make the devolved publishing model an attractive option. However, unleashing an enthusiastic army of editors on your website presents one key challenge - how to protect your brand and preserve compliance.
Common challenges and requirements:
- A clearly defined, user-friendly set of web standards and policies needs to be created, aimed at non-technical users
- Your expanded team of editors require training in how to apply the website policies and templates
- Your CMS needs to be configured to provide sufficient editor freedom, while protecting the integrity of your templates
- Website quality and compliance monitoring
ActiveStandards will help you:
- Increase the number of editors with publication rights, without negatively affecting quality
- Streamline your publication workflow, and ensure new content created for the website meets your standards
- Communicate and reinforce your standards and template rules
- Prioritise error fixing, so editors can use their time most effectively
- Monitor editor performance, and identify where additional training is required
- Benchmark all your sites internally for quality and compliance, helping you drive change and improvement
Benefits:
- Realise all the benefits of devolved publication without compromising quality and compliance
- Maintain quality and compliance on an ongoing basis
- Have the KPIs to demonstrate success to top management!
When moving to a devolved publishing model, it is essential to review your web standards and policies. Check that they cover all the key areas, and that they are up-to-date, clearly documented, and easy to use.
Our website standards experts can help you define and document your web standards and policies.