Achieving accessibility targets

What is accessibility?

Website accessibility is about providing disabled users with equivalent access to information and services, to that provided to able-bodied users.

Many countries have legislation in place requiring website owners to cater for the needs of the disabled user. For example:

  • In the UK: Disability Discrimination Act (DDA) 1995, Section III
  • In the US: Section 508 applies to the Federal government, but not the private sector. The Americans With Disabilities Act has been legally shown to require website accessibility within the private sector.

The World Wide Web Consortium (W3C) has developed the Web Accessibility Initiative (WAI) Web Content Accessibility Guidelines (WCAG) to help website owners to make their sites accessible. ActiveStandards validates your website to these standards.

 

If you've been tasked with ensuring that your web presence meets accessibility targets you'll know that accessibility compliance is one of the most difficult areas of website governance to deploy successfully over the long term.

The main problem with traditional approaches to accessibility is that there are two types of accessibility checkpoint:

  • Technical checkpoints: these are best addressed at the template level by experienced web developers
  • Editorial checkpoints: these checkpoints relate to the actual website content, and are best addressed by content editors

Traditional accessibility checkers jumble both types of checkpoints together, making them unusable by the very people who should be responsible for upholding your targets - you content editors.

ActiveStandards strips out this needless complexity by ensuring content editors only get the information that is relevant to them.

All ActiveStandards accessibility reports are:

  • Intelligible: clear and non-technical with precise instructions on how to fix each error. They also include the rationale for each checkpoint increasing editor buy-in.
  • Actionable: unlike traditional checkers, you get no vague warnings. Each checkpoint relates to a a specific, fixable error on the page.

We are the only solution to do this, which is why large companies looking for an enterprise approach to accessibility, depend on ActiveStandards.

ActiveStandards includes a library of accessibility checkpoints out of the box. These can be customised to your target level of compliance.

Common challenges and requirements:

  • Communicating accessibility requirements in a language editors can understand
  • Educating site editors in the importance of producing accessible content
  • Updating editors on changes to accessibility regulation and best practice
  • Monitoring accessibility compliance across every page of your web presence

ActiveStandards will help you:

  • Monitor the accessibility compliance of your content, to your target level
  • Incorporate accessibility checking as a quick and natural component of your publication workflow
  • Elevate the overall accessibility of your pages through effective content presentation
  • Benchmark the relative accessibility of all your websites
  • Identify individual web editors who are struggling to understand or achieve your accessibility targets so they can be provided with additional support and training

Benefits:

  • Ensure your content reaches the widest possible audience and provides the best possible user experience
  • Satisfy legal requirements and reduce risk
  • Make compliance an easy, natural and lightweight part of your publication workflow

 

It is important to educate your editors in the principles and benefits of creating and maintaining accessible websites.

Our website standards experts can produce an accessibility policy for your organisation, that meets your business needs, is easy to use and actionable.

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