Search engine optimisation (SEO)

With ActiveStandards, you can ensure your websites stay compliant with your search engine optimisation standards.

Search engine optimisation checkpoints

As part of the ActiveStandards set-up, our business analysts will create custom sets of rules to make sure your SEO strategy is being followed, including:

  • Effective use of title tags
  • Proper use of page headings
  • Use of keywords on top pages
  • Metadata usage
  • Effective use of link text
  • All internal and external links to each file and web page
  • The benefit: more traffic through better search results

Need help defining your search engine optimisation guidelines?

Magus can help you define your search engine optimisation guidelines. If you already have corporate guidelines we can review and audit them, helping you to optimise your existing guidelines documentation, and identify any areas that need addressing.

What should your search engine optimisation guidelines cover »

The team behind ActiveStandards has been helping major global brands improve the quality of their websites for over ten years. As the lead consultant to the British Standards Institution (BSI) website best practice specification: PAS 124 - "Defining, implementing and managing website standards", no-one is more qualified to advise you on your website standards.

How we can help with your standards definition and documentation »

 

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