Brand compliance

With ActiveStandards, you can ensure your websites stay compliant with your company's unique brand and visual standards.

As part of the ActiveStandards set-up, our business analysts will create custom brand integrity rules from your guidelines. For example:

Brand checkpoints

  • Your logo treatment
  • Brand colours
  • Fonts
  • Content presentation rules
  • Template rules

Editorial checkpoints

  • Corporate terminology
  • Prohibited terms and phrases
  • Language clarity and consistency
  • Use of headings and sub-headings
  • Writing style and content length

Legal checkpoints

  • Data protection
  • Privacy policies
  • Intellectual property protection
  • Corporate disclaimers

Need help defining your website brand guidelines?

Magus can help you define your online brand guidelines, whether you are undergoing re-branding, a merger, or refresh. If you already have corporate guidelines we can review and audit them, helping you to optimise your existing guidelines documentation, and identify any areas that need addressing.

What issues an online brand guidelines document should cover »

The team behind ActiveStandards has been helping major global brands improve the quality of their websites for over ten years. As the lead consultant to the British Standards Institution (BSI) website best practice specification: PAS 124 - "Defining, implementing and managing website standards", no-one is more qualified to advise you on your website standards.

How we can help with your standards definition and documentation »

 

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