Partnerships reflect growing interest in online web standards protection and management

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London, UK – 12th July 2007: British pioneer of digital web standards management, Magus Ltd, has announced partnerships with five key organisations for its unique ActiveStandards solution.

Flagship marketing organisations: Superbrands, Knexus and the Branded Content Marketing Association, plus leading web developer Investis and website effectiveness consultancy, Bowen Craggs & Co, are all working with Magus to promote the importance of protecting brand consistency in an online environment. 

Commenting on the growing interest in ActiveStandards, Simon Lande, CEO of Magus said: “ActiveStandards is a unique product.  It gives marketers and website managers the ability to protect the significant investment they make in their brands across their global websites. 

ActiveStandards works like a digital version of a company’s web standards manual, automating the tracking and management of brand and other best-practice web standards across every page, of every site, that a company owns.  Online brand integrity is a problem of growing concern to large organisations with high-visibility websites. Before ActiveStandards, tracking online standards on a global corporate scale was an impossible task - a recognised problem without an effective solution.”

He continued: “The world’s leading companies are spending millions on their brands. Ensuring your web presence supports, rather than undermines your brand, has to be a priority.  We are delighted that since the launch of ActiveStandards in November 2006, we have seen significant interest from customers and the industry in our technology.  These five organisations were quick to see the importance of digital brand standards management to their members and customers, and it is great to be working in partnership with them.” 

On the eve of the Superbrands 2007/08 Launch event, which Magus is supporting, Stephen Cheliotis, Chairman of the Superbrands Council said: “The world’s Superbrands know that today you have to command attention as much in the online world as the real world.  Our members also recognise the critical importance of developing and then protecting their brand.  It is no good being a Superbrand offline and a mediocre one online.  Today being a Superbrand means achieving excellence in both. We are delighted to be working as a partner of Magus on this high priority issue.”

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